Digitize This, by Marlene Bruce
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Photo of Marlene in December, 2002.

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Marlene Bruce Résumé/CV

User Interface Design
Information Architecture
Usability Testing
Template Engineering
eCommerce Design and Implementation

marlene@digitizethis.com

Web Portfolio


Objective

  Develop user-friendly, elegant interfaces for web sites and web-based applications. Promote thoughtful and effective user-centric methodologies. Work with passionate, collaborative and earnest teams.


Skills

Capabilities:  After my revamp, one large site's user sessions grew over 55%
User Interface/Interaction Design
eCommerce Design and Implementation
Usability Testing/Heuristics Evaluation
Information Architecture and Taxonomy
Illustration, Graphics, Print and Packaging Design
Template Construction (incl. Section 508 Accessibility)
Graphics and Code Optimization
Web Content Creation and Article Authoring
Project Transition—Documentation, Hand-off and Training

Languages:

Well versed in browser and platform issues
HTML, CSS, XML, XHTML

Software:

Comfortable on Mac or Windows
Dreamweaver, BBEdit, GoLive, FTP, MivaMerchant, WebTrends and Analog Log Analyzers
Photoshop, Illustrator, ImageReady (some Flash, Director, Bryce, Freehand, Painter, Poser)
InDesign, Quark Xpress, Frame Maker
Visio, Acrobat Pro, Microsoft Office, VPN

Personality:

Dedicated, good-natured
Excellent written and verbal communication skills
Creative and analytic
Both independently motivated and valuable team member
Quick study; detail oriented


Experience

Web Portfolio

 

2005 to present

FREELANCE

Various clients, including DivaCompetition.com (front-end design, launched January 2007), MountainMystic.com (designing/developing eCommerce site in MivaMerchant; static site launched in 2007, eCommerce under development); IraqExitVote.info, NationalDebate.org, MidtermPlatforms.com (small budget site design and implementation, 2006-2007) and SaveBerniesFarm.com (pro bono, 2005).

 

December 2002
to
November 2006

 

LOONEYLABS.COM

Many titles, including: Web Developer, Print Designer, Contact Manager, Customer Relations, Order Manager, Writer/Editor, Demonstrator, etc.
WEB: Intra/Extranet process design, prototyping, writing and templating, used for sales, content mgmt., reseller/customer/fan mgmt., order processing, etc.
DESIGN: Web, marketing literature, game components, packaging, advertising, etc.
…And, of course, lots of other hats.

 

November 2002
to
December 2002

 

ALLPREDICTIVE.COM

Freelance Designer
Produced scores of web ads for NASDAQ site.

 

May 2002
to
February 2003

 

UNDER ONE LEAF

Webmaster
Complete information architecture, site and e-commerce design, template development,
HTML and CSS, and content guidance and editing. Also product design, packaging design, advertising design and photography.

 

March 2002

 

CHEVRON TEXACO

Contractor - User Interface Design
Plumtree portal project lasting two weeks. Portal design and style guide.

 

January 2002
to
February 2002

 

LOUIS ROSENFELD

Consultant
Author Louis Rosenfeld has written a case-study chapter on evolt.org (see below) published in the 2nd edition of his IA book(1). Provided in-depth answers on the development of evolt.org's IA; reviewed first draft of chapter and provided feedback/clarification.

1. Information Architecture for the World Wide Web, Peter Morville co-author, O'Reilly, 1998

 

June 2000
to
October 2001

 

CDG SOLUTIONS INC.

Web Designer, Usability Advisor
Various services for 12 clients including: user interface design; information architecture; paper to high resolution prototypes; on-line application flow; portal design; template engineering; image and code optimization; usability guidance, site reviews and test observation; coding for browser/platform consistency; project transition.

USABILITY TOOLBOX:

Researched and wrote extensive set of usability guidelines and checklists; collected usability methodologies. Participated in usability testing for Fannie Mae projects.

SELECT PROJECTS FOR CDG SOLUTIONS CLIENTS:

Fannie Mae
Six syndicated home-buying calculators: design & complete HTML/CSS; style guide; usability testing. Also designs for affiliate web pages (FedEx, Sears, Walmart).

ElCid.com
Proposed site design.

NACDS.org
Proposed site design; HTML/CSS templates; style guide; usability assessment (for conference sub-site).

CarrAmerica.com
Proposed site design.

KeyBridge.com
Preliminary intranet and extranet flow and layout; service diagrams.

ChainDrugStore.net
Site design.

 

February 2000
to
May 2000

 

CIVICZONE.COM

Manager, Creative Development (Web Producer)
Directed production of web site and all visual elements for start-up (branding, marketing). Redesigned, coded and managed site front-end. Usability testing. Interfaced with back-end contractors in developing CivicFlash product. Produced imagery for marketing materials.

 

September 1999
to
February 2000

 

AMAZING MEDIA INC.

Web Manager
Rebuilt and managed web site for this dot-com startup Completely overhauled on-line application interaction design and prototype.

 

March 1998
to
September 1999

 

COLLEGE OF AG. AND NATURAL RESOURCES, UNIV. OF MARYLAND (COLLEGE PARK)

Web Developer & Site Manager
Revamped, expanded, and managed this 14,000+ page site, during which user sessions grew >55%. Coordinated efforts of more than 65 people; provided training.

 

December 1998 (inception)
to
February 2003

 

EVOLT.ORG

Co-founder
On-line web developer community at http://evolt.org/.
Cofounder and administrative member; past Executive Director and Treasurer; content, coding and design contributor. Involved in strategic decision-making from inception.

 

November 1997
to
March 1998

 

GLOBAL SCIENCE AND TECHNOLOGY

Web Designer
Web site design, development and maintenance

 

November 1995
to
November 1997

 

TSI TELSYS INC.

Graphic Designer and Production Coordinator, Webmaster
Hired as in-house graphic designer; instated as webmaster. Revamped and managed site. Also produced marketing materials, trade show booth graphics and technical manuals.


Articles Published

  Rolling the Start-Up Dice - December 2000
Design to Realistic Window Sizes - September 2000
Accessibility: More Than the Right Thing to Do - August 1999
A Brief Introduction to Server Logs - July 1999
Optimizing Art for the Internet - June 1999
Web Site Development Tips - 1998 to 1999


Education

   
2002 Foothill College
Introduction to XML; Web Strategy and Marketing

2001

Macromedia Accessibility Seminar

2001

Fannie Mae Usability Assessment
      Four day-long sessions to assess calculator designs

1999

NIH Accessibility Seminar

1998 to 1999

University of Maryland "Web Clinics"
      Keeping on the Web Track (I co-taught this clinic)
      Web Security
      Design and Graphics on the Web
      Working with Netscape Composer

1997

Web97
      Web Design and Development Conference

1997

Edward Tufte
      Seminar: "Presenting Data and Information"

1996

EEI Training
      Macromedia Director Seminar

1991 to 1992

Bowie State University
      Teaching Certificate in Art K - 12
      "Outstanding Achievement in Art"

1987 to 1989

Washington College
      Bachelor of Arts Degree in Art

1985 to 1987

Prince George's Community College
      Associate of Arts Degree
      Honors Graduate


Hobbies and Interests:

 
When I grow up I want to be a Renaissance Woman. The many interests and talents I pursue in my daily life include non-work design and art projects, dance (belly dance, lindy hop and many other forms of vintage ballroom dances), political activism, yoga, professional and personal photography, and I’m a burner: a participant in national and regional Burning Man events, which promote radical self expression and responsible self-reliance. I garden organically, raising many varieties of heirloom tomatoes and other vegetables. Hiking and camping are weekend pastimes, plus traveling to art and music festivals when time permits (I’ve also spent time on the Eurasian continent). At home I enjoy cooking, music and reading. As part of my habit of continuing education, in 2006 I completed a 550 hour program to become a Certified Massage Therapist.

References and additional examples of work furnished on request.